LAURA WOODSON / ART DIRECTOR / SENIOR GRAPHIC DESIGNER
My corporate campaigns have spanned multiple industries. I have a content driven approach and I seamlessly integrate strategic thinking with creative design.
I have projects ranging from UI/UX, Brand Identity, Brochure and Magazine Layout, Tradeshow/Event Design, Murals, Infographics, Data Sheets, Gift Card Design, Loyalty Campaigns, Digital Design, and POP materials.
A program dedicated to walking users through how to learn the Ultra program and encouraged engagement with the Blackboard team at events.
Roles:
Art Direction & Visual Design
Social Asset Creation
Project Management
Event Collateral
I created several murals to be installed in the new office space at the time.
Roles:
Visual Design
Project Management
Client Communication
Roles:
Art Direction & Visual Design
Project Management
Layout
Client Communication
The brochure explained the sales incentives for the top earners of the company.
Roles:
Visual Design
Project Management
Client Communication
An easy to use guide for completing the digital course.
Roles:
Art Direction & Visual Design
Illustration & Infographic Design
Client Communication
Project Mangement
One spread from a larger magazine displaying the company’s products.
Roles:
Layout & Design
Project Mangement
Roles:
Design & Layout
Project Management
Roles:
Cover Art
Layout & Design
Project Management
Roles:
Social Asset Creation
Style Guide Creation
Visual Design
Client Communication
Christmas gift card designs and Annual Employee Pass designs .
Roles:
Visual Design
Social Asset Creation
Client Communication
Roles:
Art Direction & Visual Design
Social Asset Creation
Illustration
Email Campaigns
Project Management
Posters created for use inside the Outpatient Treatment Center.
Role:
Visual Design
Project Management
Client Communication
An informational brochure created to provide information about the healthcare facility.
Roles:
Art Direction & Visual Design
Project Management
Client Communication
Layout & Design
Roles:
Art Direction & Visual Design
Layout & Design
Style Guide Creation
Project Management
My web design work consists of web graphics, motion graphics, website design and digital design. From creating assets for social media to building out websites, my designs cover a broad range of topics.
Designing event assets creates a great opportunity for storytelling and bold messaging. Crafting a set of guidelines and then constructing a whole world around them is a zone I can get lost in for hours. I love to bring a feel of consistency but a touch of novelty to each asset that is produced.
This event took place at a hotel that was at one time a train station. The retro touches of the venue were a great inspiration for the design assets. This graphic shows a range of graphics that were produced for this event of 600+ people. Main stage graphics, event badges, speaker graphics, on-site signage, web graphics and email campaigns made up this event overview.
Roles:
Art Direction & Visual Design
Social Asset Creation
Project Management
Event Guidelines
This event took place in the bold and colorful city of New Orleans, LA. The vibrant colors of the city created a clear direction for the look of the event. The assets for this event included event badges, speaker graphics, on-site signage, print ads, and a newsletter wrap-up.
Roles:
Layout Design
Art Direction & Visual Design
Social Asset Creation
Project Mangaement
Vendor Communication
The look of this event took inspiration from the event name and played on the theme of the future. Event badges, speaker graphics, on-site signage, and animated email graphics made up the cornerstone of this event.
LED stage graphics created for a 60 foot stage. This was the intro piece for the General Session of the show.
These graphics were created to introduce the speaker of each session on the main stage.
The goal of this wall was to communicate an abundant amount of information in one place, while also being enjoyable to interact wtih.
Role:
Art Direction & Visual Design
Project Management
Event Collateral
Illustration
My illustration work includes portraits, infographics, icons, typographical work, logos and invitations. Many of these elements were created with unique hand-lettering and icon construction.
I started on my hand lettering journey by completing a 365 day lettering challenge. I created some type of lettered material everyday for a year. After that year I found I was passionate about lettering and try to incorporate it into my work where appropriate.
